We work exclusively with mental health and behavioral health practices — not as one vertical among many alongside restaurants, law firms, or retail brands, but as our entire focus. That focus shows up in the details other agencies miss: knowing that a psychiatrist’s ad is more likely to trigger prescription-related review than a psychologist’s, understanding why a clinic with a medical director faces different decisions than a solo practitioner, and recognizing that “therapist near me” and “counselor near me” often represent two different searches, not one. It means keyword strategy shaped by how patients in this field actually search, not clinical terms that never show up in a real search bar. And it means treating patient privacy as something built into a campaign from the first setup call, not a question answered only after something’s gone wrong.